Generation Asset Management is an investment firm based in London, England. The firm provides asset management solutions and access to direct private equity investments for family offices, institutional, corporate and individual clients. Generation Asset Management was originally founded in 2003 as Atlas Capital Wealth Management by the managing directors of the firm. However, with the completion of management buyout of Atlas, Generation Asset Management was reincorporated in 2010. The assets of the firm are managed and administered by the executive management team.